Search Engine Optimization (SEO) is the optimization of your content and website to make it easy to read and index for search engines.
Sounds easy right? Sure. So why is this important?
Most people aka your customers, looking for a product or service go to search engines as their main discovery tool. Therefore, it is important for your business’ website to be listed there. So far so good. However not only is it important for your website to be listed, it’s ranking in those results affects the traffic your website will receive immensely. This ranking, is
How much of an impact does this have? Consider these statistics:
- Only 10% of people advance past page 1 of Google Search Results
- The top 3 organic results receive about 62% of the clicks for a given search term
- 90% of clicks happen on the organic results vs the paid results
Having strong SEO for given search terms in your industry is important to get your products and services in front of potential customers. That is the only goal. Period. As competition online heats up even more, strong SEO will continue to be important to drive traffic, and minimize marketing costs for businesses of all sizes.