Social Media has taken the public by storm. Consequently, Facebook is not just a medium to update your status or post pictures of your recent trip to Cuba. If you own a business and you’re not taking advantage of Social Media, then you’re missing out on opportunities to reach your target market. As a result, when used properly, can drive traffic to your website, increase your credibility and build your clientele.
1. Increase Inbound Traffic
Creating inbound traffic essentially builds out your audience over time and provides more paths for customers to find you. Maximize your social media accounts to create inbound traffic from different directions. Post exciting & relevant content on your social profiles will help customers find you. As a result, Social Media provides an excellent way to increase your visibility that can progress to more leads and conversions.
2. Optimizing Search Engine Rankings (SEO)
Optimizing your website for search engines will provide higher rankings in search results. Their are many ways of optimizing your website, except the requirements are slightly ambiguous. Therefore consulting a web design company or SEO specialist can be helpful. Start by linking your Social Media accounts to your website which creates a path recognized by search engines for your brand. For more information take a look at our blog post on Search Engine Optimization.
3. The Social Media Experience
Keeping your brand’s message consistent upon every customer interaction is important in creating a positive customer experience. As a result, Social Media provides a personal outlet to reach your customer base from afar. By keeping the message in line with your company culture, customers will experience the same feeling across all of your media outlets. Therefore try and create that experience throughout your website, Social Media and brand interactions.
4. Create Brand Awareness and Loyalty
“53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands”
– The Social Habit
Your presence on online provides a space for new customers to become aware of your brand. Customers who follow your social profiles become ambassadors online and offline, who spread the word for you and feel part of your community. This provides a medium to optimize connections with your audience and keep them engaged. Therefore maximizing your Social Media presence will help grow your brand awareness and create loyal customers.
5. Targeted Social Media Ads
Targeted Ads have become a very popular marketing medium for SMB’s provided their low cost and targeted customer base. Through the use of social ad’s you can select your audience based on location, demographic, interests, job title, gender and age. These targeted ad’s are inexpensive when compare to other forms of media such as magazine, television and newspaper and provide an efficient resource for business to reach their target market.
Optimize Your Social Media Today
Finally, using these five tips will help increase your web presence and convert more customers online.If your looking for help optimizing your Social Media or your website SEO, contact Progressive Web Solutions and we’ll be glad to help you out. If you have any other tips, please list them in the comments!