Precare.ca, based in Montreal, Quebec, is a startup providing animated video guides for medical and surgical procedures. In addition the guides provided to patients globally, the Precare team also works in conjuction with world class health organizations globally to optimize their patient education programs.
In anticipation of the McGill Dobson Cup startup competition, and after experiencing growing web traffic and success, the team at Precare.ca decided a full re-design of their wordpress website was in order.
The Precare website is a collection of animated medical guides, separated by topic. The goals of the re-design were to improve navigation and simplify/modernize the presentation and design of the pages. In conjunction with the website re-design, Precare decided to take this opportunity to rebrand the entire organization.
Every page of the website was re-designed and rebuilt in both English and French. In addition to a fresh, friendly new logo, we also decided on an entire new design language for the organization including fonts, imagery and the color palette.
Not only was the team ecstatic at the final result, the website also helped the Precare team win the 2020 McGill Dobson Cup startup competition in the social category!