Whether the first touch with your client is online or offline, a majority of clients will then search for your product or service online, usually on Google.
As they say first impressions are crucial.
So what do your clients and potential clients see when they search for your product, service or company online and what can you do to optimize it?
There are essentially three areas you can focus on:
- Customer Reviews
- Social Media Profiles
Search engine optimization is both for humans and for the search engine itself.
Optimizing page meta values such as the page title and description, allows you to control how your website appears when it shows up in search results.
Studies show that clear, concise wording will lead to more clicks, increasing visitors to your website and revenue!
Many people go looking for reviews from past customers when making a purchasing decision.Making sure customers help spread their positive experiences, will help guide potential customers when make their buying decision.
The first unfortunate reality of online reviews, is that negative reviews tend to come much more easily than positive ones.
Engaging with disgruntled customers, gives you an opportunity to showcase your customer service skills, and turn a negative situation into a positive one.
Secondly, encouraging and reminding customers to share their positive experiences will help balance out any negative reviews, and also help spread the word about your product or service.
Another place potential clients may search for your business is on social media. Making sure your Facebook, Instagram, YouTube and other profiles convey a positive image of your business/product/service is crucial.
Additionally, social media profile will generally appear high in search results as well, so making sure they are up to date, and convey a positive image has double the benefit.